CoMoUK is the national organisation for shared transport, a charity for promoting its social, economic and environmental benefits. Shared transport means schemes such as car clubs and bike share where people can use a mode of transport without having to own it
Despite its size, CoMoUK has a big impact, working with national, regional, transport and local authorities as well as the private sector to further these public benefits.
Our journey together began with me working in-house as their communication and design manager, then later as an externally supporter.
To help the organisation increase the standard to which it presented itself and improve the experience for those it served, I worked to rebrand the charity, craft a brand new website and revamp their newsletter.
An evolution
Retain, but refresh
If it isn’t broken, don’t change it
Letters capitalised to match how they were written normally
Colours simplified
Font for logo retained
Symbol with greater meaning
New typography - stopped using logo font to protect it
Curves to right angles
Greater contrast
Lines
Logo that worked on both light and dark background - not colour reliant
The if it isn’t broken, don’t fix it… did not apply to the website. I don’t think a single element remained in the new site. Total redesign.
WordPress to Webflow
Dynamic content
Control of appearance in-house
No more locked templates
No more plugin updates
Responsive with control
Balance of low to high skill level updates
Integration (inc. HubSpot)
Documents - CMS
Proud to continue to support CoMoUK